I was using "giving up" in the way that Tradeinman and others have been using it to describe how they believe management is feeling towards the company.They don't believe that management cares anymore and has given up. I do agree with you that there are some things they should give-up and if you look at the latest PR there is at least one major thing they are giving up. Most importantly they are giving up on their lack of communication the past 6 months (or at least that is their claim).
I think any time you are fast tracking something there is a good possibility that it will seem haphazard. As far as inconsistencies in PR's, it kinda makes sense since they just scrapped the plan they had for the past 6 months and are trying something totally new. It's difficult to explain what your doing if you aren't quite sure what you're doing ;)
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