Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Look at my original post 31731, where I also said I liked this broadening of the brand.

Certainly, revenue will go much higher.

The question is whether they can make money doing it. Their site selection hasn't been stellar in the coffee kiosk business, with all of their Arizona (2) and Texas (2) stores closing, along with one of the two purchased Montana stores.

While the Knoxville location has apparently not worked well for the prior two stores, the new format could well change its fortune. We all certainly hope so.

Plus, as I said, BMOC has experience operating at this location, and may well be putting up some of its own cash to make this happen (likely in exchange for BCCI equity of some sort, have to wait for Q2 financials to see).