TheDirectory.com Inc (SEEK)

[JohnWilliams]

My guess is that June 1st will be met.

Think about it. June 1st is the first day of SEEK's fiscal 3rd quarter. If they don't have to pay for air time until the air date, then it won't be on the books for the 2nd quarter ending at the end of May. It helps keep the upcoming financial report looking good. The 3rd quarter ,ending at the end of August, will have costs for the advertising campaign, but it will also start reflecting sales directly linked to the advertising campaign. So the start date of June 1st is a very good starting point. I wouldn't be surprised if they actually delayed, yes I said it, delayed, the launch date in order to have the advertising campaign start at the beginning of the 3rd quarter.