Tuesday, May 27, 2014 1:58:37 PM
The ASK will tend to drop when there is not enough buyer interest to meet price and quantity offered on the lowest ASK (that is a measure of the fear in the market's sellers that the company's value will decline). The ASK will tend to rise when there is more than enough buyer interest stepping up to meet price and quantity offered on the ASK (that is a measure of the greed in the market's sellers and the belief the company's value will increase).
The BID will tend to drop when there are too many sellers that are willing to lower their desired price and accept the best price and quantity offered on the BID (that is a measure of the fear in the market's buyers and their belief that the shares are losing value and the company is not doing well). The BID will tend to rise when there are not enough sellers interested in stepping up to accept the price and quantity offered on the BID (that is a measure of the greed in the market's buyers and the fear that they will not be able to acquire enough shares before the company's value rapidly increases).
Those are all technical aspects of the marketplace. They are a reflection of the recognized present and perceived future fundamentals of the company's performance.
There can be many tangible and nebulous factors that combined will cause the sellers and buyers to have interest in changing their positions, some are personal plans or needs/desires while others are market and stock specific such as conversions and good or bad reviews and analyst ratings and news or lack of news and projections by the company or others with influence either positive or negative and the markets and impinging markets of the business.
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