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Tuesday, May 27, 2014 9:24:07 AM
Dick Parsons, Chief Executive Officer, announced that “As part of our retail expansion program in the US, we are pleased to announce an association with Ready Freddy, a recognized leader in emergency and survival kits, for which we have made available a 28 oz flip top advanced filter bottle under their brand name for Rite Aid stores in the US. Ready Freddy has created an emergency products section in a revised store planogram – and a national rollout is underway. In April, 2014, of our Private Label 28 oz flip top initial shipments went into 738 stores. Additional stores will be added this year and in 2015. It is our expectation that the success of this program will lead to interest from other national retailers in 2014 and beyond.”
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