Revised AD Revenue Numbers
Revenue Number as a Factor Of Page-views.
I'll start with the end result.
By my crude calculation: Eyes on the Go was paid approximately $.0035/pg view.
Take Revenue for Q1--$84,000 and divide by total page views for quarter:
$84,000/24,000,000 = .0035
This is a rough estimate, but close. Could calculate by total visitors. Or, for those calculus geeks out there you could combine the metrics and come up with a formula that no one would be able to understand. (probably the way the advertising companies do it. LOL)
Now, take $.0035 and multiply by super conservative 14,000,000 page views per month for 2nd Quarter. 42,000,000 views. (This accounts for no increase in views and no rise in add revenue due to TOS--Time on Site)
The resulting revenue for 2nd quarter would be:
.0035 x 42,000,000 = $147,6000.
Now, double the add revenue per page view (best case scenario due to TOS--Time on Site) and you get:
.0070 x 42,000,000 = $294,000.
Now, double the page views to 84,000,000 and you get:
.0070 x 84,000,000 = $588,000
I personally think the TOS--Time on Site and increase in page views will combine to increase revenue to between $300,000 and $400,000. Again, this is my conservative estimate. I like to be surprised.
*One thing I have not calculated into ad revenue prediction going forward. There are many video ads now running on the Gander.TV pages. (Used to be exclusively static banner ads) After some lengthy DD, I have discovered that Video Ads bring in significantly more revenue dollars, especially where the ads are placed on Gander's pages. The revenue increase from video ads, alone, could cause a healthy leap in revenue.
AXCG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
