TheDirectory.com, Inc. (SEEK)

[underthecap]

The difference is now a specific date has been announced, and several weeks in advance.

I believe the ads will start as announced because

- the commercial is done and viewable
- the announcement was made in advance to allow time for issues to be worked out in advance
- airing the commercials now rests on the shoulders of the production company and the channels they will be shown

If this fails to go ad planned, this company will go away in the blink of an eye. Do you really think with literally everything riding on this ad campaign, that it won't go on as planned?

The ads will be on tv, when they are scheduled to...period!