Rock Creek Pharmaceuticals Inc. (fka RCPIQ)

[Buddhahead]

Making Prevention Popular at TEDMED, January 17 2013 (One hr video)

Excerpt:
"America spends $2 trillion a year on healthcare — mostly treating people after they become sick. How can we unlock prevention as a trillion-dollar business in America so we spend less on “sick care” and get Americans to “buy” healthy lifestyles?"

Video at:
http://www.tedmed.com/greatchallenges/liveevent/277479


My comments:
Some excellent and interesting ideas proposed and occurring today (Especially watch the last 5 minutes-incentives) Though the focus is on 'lifestyle' changes, is Anatabine part of the 'prevention'? Is it part of the 'upstream' solution?---knowing the reality of our current condition.(ie keeping chronic inflammation in check) Could Anatabine be part of the solution to prevent autoimmune disorders, cardiovascular disease, cancers, and aging. So, what's that worth? Shouldn't insurance companies focus more on promoting the reduction of the chronic inflammatory conditions? ie 'reward' for staying healthy. With insurance and medical costs continuing to spiral upwards for 'sick care' at an alarming rate, when do we reach the 'unaffordable' point? Maybe we are already there? We need to take back our health!