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Re: mikek83 post# 1830

Friday, 05/23/2014 11:29:38 AM

Friday, May 23, 2014 11:29:38 AM

Post# of 62121
Indeed. I have always felt they needed to be a bit more competitive on their vaporizer pricing. It is tricky though, balancing price and margins. I don't know what their costs and current margins are for their VaporX line, so I couldn't really say how much wiggle room they have.

As for buying competitor products off the shelf and trashing it, I can't say I agree with that. It would be a huge expense, and would only delay the competitor. Sure real customers would not have access to competing products, but the distributor, having just sold all the inventory would be justified and making a re-order, and those products would be right back on the shelf in a couple weeks or a month.

I think VPCOs main focus should be improving quality and pricing to the best they can, and pursue more advertising and promotion of the products. This strategy work across the board in every business.

Quality + price + exposure = success
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