Friday, May 23, 2014 11:29:38 AM
As for buying competitor products off the shelf and trashing it, I can't say I agree with that. It would be a huge expense, and would only delay the competitor. Sure real customers would not have access to competing products, but the distributor, having just sold all the inventory would be justified and making a re-order, and those products would be right back on the shelf in a couple weeks or a month.
I think VPCOs main focus should be improving quality and pricing to the best they can, and pursue more advertising and promotion of the products. This strategy work across the board in every business.
Quality + price + exposure = success
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