Right now, from what I can see, the emphasis is on building an infrastructure for the company to run on. With Chris' marketing background, it makes since that most of the developments involve developing a look a feel for the company, and only then, when the new website is established, launching the live streaming, etc, does advertising revenue and all that matter. Advertisers aren't going to buy ad spots with a bad looking platform. They are doing the right thing by developing the platform first, because without the platform you can't ever have growth in ad revenues.