Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

BCCI claims attractive girls in themed costumes.

I don't know that they use 'hot' in their marketing -- and I don't think they should. They are trying to be a bit upscale and professional in their approach -- I support that.

I just don't think it is a profitable business.

As a former CPA (OK, 40 years ago), the financials tell all to me, and these do not indicate profitability. Yes, they report $50K or so per quarter of profits, on $450K in sales -- but they have $7.5M of 'Unidentified Assets,' on the books which IMO should flow through the P&L statements as an expense. You do the math.