Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I am not saying this ticker is garbage.

As a trading vehicle, it is fantastic -- lots of ups and downs. Mr. Henthorn is great at creating publicity, more power to him.

As a business, it is heavily unprofitable -- though not shown in their financial statements, because they put shares issued for services on the balance sheet as 'Unidentified Assets,' rather than expense. $7.5M of such assets at the moment, with an increase of $500K+ over the last quarter, more than sales!!

For example, the current advertising campaign was paid for with common and preferred shares on October 1, 2013; but not a penny has founds its way to the P&L!!! Who believes advertising is not an expense?

And, publishing a balance sheet which doesn't? Priceless.

Perhaps the new franchise group -- brought in by the advertising campaign -- will bring some adult supervision to the business model, certainly they have the experience.