Bravada International Ltd (BRAV)

[Jammin1]

Indeed, it has been a downtrend. Here's some real data for those that want it.

While the ratio of revenues to website traffic has been declining in recent quarters (meaning they're not doing as well converting traffic to orders & revenue), there at least has been some correlation between the two. I have scripts to make downloading Alexa traffic data simple, and I do it once a day. Traffic has slipped in Y-over-Y comparisons in recent quarters, just not as fast as revenue, however, for Q2, traffic is up significantly.

Numbers for OnlyLeggings, as that's the big one (with rank, lower is better, with reach & pageviews, higher is better)

Q4, 2012: Rank: 96.7K Reach: 104, Pageviews: 211
Q4, 2013: Rank: 90.7K Reach: 133, Pageviews: 124

So overall, more people looking, but < half as much looking per person, and revenues way down.

Q1, 2013: Rank 98.5K Reach: 112, Pageviews: 147
Q1, 2014: Rank 113.6 K Reach: 102, Pageviews: 108

Down significantly on all 3 categories, both compared to previous year, and previous qtr.
Now, Q2 is seeing quite a change! Here are the 1 month ranks through May 17th, meaning April 18-May 17, both years:

2013: Rank: 154 k Reach: 64 Pageviews: 93
2014: Rank: 86.8k Reach: 140 Pageviews: 149

Holey Moley! Last year it was tanking at this point. This year it's SURGING past even Q4 levels!
I'm not sure what's driving it, but I like what I'm seeing.

World of Leggings is seeing a similar surge, though not quite as extreme as OnlyLeggings.
Interestingly, Dresses Habitat has been consistently strong lately, and has gone past World of Leggings in 1 month rank now. The only downer is that Fashion Jewelry Habitat has faded in recent weeks.