TORINO 2006 PARALYMPICS WINTER GAMES March 10-19

[BOREALIS]

Paralympics: From Japan to Africa, a Record Audience

Mar 16 2006


In Japan the Opening Ceremony was watched by 2.4% of the TV audience, a little less than the football match broadcast on the same day. On March 11th, in Sweden, 240,000 watched the first competitions on television. And every day, in the neighbouring Norway, 350,000 people switch the TV on to watch the Torino games. It is an unprecedented success for the Winter Paralympics in terms of television audience.


TVs from all the world have give more coverage than to all the previous editions. For the first time in the history of Paralympic sport the image rights have been bought in all five continents, Africa included.

And next to television there are also new initiatives for the new media. This is the case of French TV, which offered simultaneous live coverage in ADSL, on Internet and on mobile telephones. In all, at the end of competitions, there will have been more than 140 hours broadcast from the Torino 2006 Winter Paralympics, including 130 hours live.