The old adage "Buy on rumor, sell on news" might be what applies here. There don't seem to be any new rumors going around, and since the CC is forthcoming, well, draw your own conclusions.
I almost pulled the trigger on the upswing yesterday but decided to wait as I'd missed the first few minutes and the share price had already started to level out. Then I almost got back in again at the end of the day, but then took a real close look at the daily chart.
I wish they had announced the name of the law firm, as I believe that was the part of the news that caused the spike, not the announcement of the share distribution.
This new announcement about some Share holder ID software, or what ever it is, well, ok. I'm not impressed. It simply means that FRTD says they are going to be getting into the business of letting companies find out more about ME! Well I don't think it's the business of any company that I invest in to know my FB page, etc.
"What do investors expect to hear?" I can only speak for myself, I need to hear that the vaporvites made a safe delivery and that the company received full payment and a deposit check for the next order. I'd like to see a photograph of the check on their website. Heck, I'd like to see their websites for that matter.
The "likely outcome for the shares based on additional PR" would most likely be, in my opinion, about the same as it has been, as long as the company keeps to the same methodology regarding the content of the PRs. So you can check the release dates of the previous and weigh that against the change in share price and draw your own conclusion.
"Will there be an expected jump in the share price?" "How far can this swing from high to low?"
Tell you what, if you find the store that's selling the crystal balls that will give us these answers, tell me, I'll be first in line. So my prediction is this: Unless the company hires an OUTSTANDING spokesperson, and unless they release the names of those parties whom they have been dealing with, unless they do these things, the price will tank to the .001-.002 level in short order. Another old adage that I think applies here is "You can fool some of the people all of the time, and you can fool all of the people some of the time, but you can't fool ALL of the people All of the time." GLTU
