Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I think the purpose of the current marketing campaign is to attract franchisees or potential investors in the company; you are right, a national campaign to attract consumers would not be cost-efficient at this point, although certainly work could be done locally (Seattle, Coral Gable) at much less cost.

Indeed, I believe there was a campaign surrounding the opening of the second Coral Gable store.