Everlast (NASDAQ:EVST)
NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Everlast Worldwide Inc., the leader in fight sports and fitness equipment, has agreed to a global, multi-year, exclusive equipment contract with former WBA and WBC Light Middleweight Champion, Canelo Alvarez. Alvarez, who boasts a 42-1-1 record, will fight Alfredo Angulo on March 8th live on Showtime PPV in Las Vegas, NV.
Under the agreement, Alvarez will compete using Everlast fight gloves as well as train exclusively with Everlast equipment. Additionally, Everlast recently completed the build-out of Alvarez's personal gym, located in Southern California, which is outfitted with Everlast training gear. Furthermore, he will play a prominent role in all of Everlast's direct to consumer and retail marketing initiatives internationally.
"We are very excited to welcome one of the greatest talents in boxing to the Everlast team," said Neil Morton, CEO of Everlast. "Canelo's success inside the ring has made him an international star, but it is his drive and character outside of the ring that make him a great fit for our brand. Beyond talent, at 23 years of age, he already displays all of the attributes that the great champions of this sport possess, and because of that, we know Canelo will be a fantastic representative of Everlast for many years to come."
"I'm thrilled to be part of Everlast, a historic company that has been linked to professional boxing for over 100 years," said Canelo Alvarez. "Like my career, the direction of Everlast is on the rise. They continue to evolve with the sport and by partnering with the brand, I know that I will always compete using the safest and most trusted equipment in boxing. I have no doubt this will be a great relationship for myself, as well as Everlast and will lead to success inside and outside the ring."
Everlast equipment and apparel is available at www.shopeverlast.com and sporting goods retailers nationwide.
FI$HING FOR THE NEXT TROPHY
$UPERMAN OPINIONS MAY CHANGE WITHOUT NOTICE
Recent EVST News
- Everest Global Plc - Result of AGM • UK Regulatory • 04/25/2024 11:47:00 AM
- Everest Global buys 33% of HK securities licence holder • Alliance News • 04/10/2024 07:06:34 AM
- Everest Global Plc - Acquisition • UK Regulatory • 04/09/2024 06:36:00 AM
- Everest Global Plc - Notice of AGM • UK Regulatory • 04/02/2024 12:27:00 PM
- Everest Global Plc - Issue of Shares in relation to the Acquisition of Precious Link (UK) Limited • UK Regulatory • 03/28/2024 04:39:00 PM
- Everest Global Plc - Result of General Meeting • UK Regulatory • 02/28/2024 05:01:00 PM
- Everest Global Plc - Final Results • UK Regulatory • 02/27/2024 02:21:00 PM
- Everest Global Plc - Notice of General Meeting • UK Regulatory • 02/12/2024 04:47:00 PM
- Everest Global extends K2 option agreement to January 31 • Alliance News • 01/18/2024 07:00:53 AM
- Everest Global Plc Exercise of option for the sale of Dynamic Intertrade (Pty) Ltd • UK Regulatory • 01/17/2024 07:00:00 AM
- Everest Global Plc - Exercise of option for the sale of Dynamic Intertrade (Pty) Ltd • PR Newswire (US) • 01/17/2024 07:00:00 AM
- Everest Global Plc - Completion of the Acquisition of Precious Link • PR Newswire (US) • 01/10/2024 07:00:00 AM
- Everest Global Plc Completion of the Acquisition of Precious Link • UK Regulatory • 01/10/2024 07:00:00 AM
- Everest Global Plc Acquisition of Precious Link (UK) Limited • UK Regulatory • 12/18/2023 07:01:00 AM
- Everest Global Plc - Acquisition of Precious Link (UK) Limited • PR Newswire (US) • 12/18/2023 07:00:00 AM
- Everest Global Plc Admission to Trading • UK Regulatory • 11/06/2023 08:00:00 AM
- Everest Global Plc - Admission to Trading • PR Newswire (US) • 11/06/2023 08:00:00 AM
- Everest Global Plc - Publication of Prospectus • PR Newswire (US) • 10/31/2023 11:22:00 AM
- Everest Global Plc Publication of Prospectus • UK Regulatory • 10/31/2023 11:22:00 AM
- Clean Invest reports interim loss and no revenue • Alliance News • 10/02/2023 07:41:25 PM
- Everest Global Plc Extension of Convertible Loan Note redemption date • UK Regulatory • 10/02/2023 06:00:00 AM
- Everest Global Plc - Extension of Convertible Loan Note redemption date • PR Newswire (US) • 10/02/2023 06:00:00 AM
- Everest Global Plc Update re publication of prospectus • UK Regulatory • 09/25/2023 08:21:00 AM
- Everest Global Plc - Update re publication of prospectus • PR Newswire (US) • 09/25/2023 08:21:00 AM
- Everest Global Plc - Restoration of Listing • PR Newswire (US) • 08/04/2023 06:41:00 AM
Avant Technologies Equipping AI-Managed Data Center with High Performance Computing Systems • AVAI • May 10, 2024 8:00 AM
VAYK Discloses Strategic Conversation on Potential Acquisition of $4 Million Home Service Business • VAYK • May 9, 2024 9:00 AM
Bantec's Howco Awarded $4.19 Million Dollar U.S. Department of Defense Contract • BANT • May 8, 2024 10:00 AM
Element79 Gold Corp Successfully Closes Maverick Springs Option Agreement • ELEM • May 8, 2024 9:05 AM
Kona Gold Beverages, Inc. Achieves April Revenues Exceeding $586,000 • KGKG • May 8, 2024 8:30 AM
Epazz plans to spin off Galaxy Batteries Inc. • EPAZ • May 8, 2024 7:05 AM