Destiny Media Tech Inc (DSNY)

[4starman]

They way I see it, there is only one issue at this juncture, whether we have or are getting close to a Failure to Launch. Harvard Business Review that specializes in product launches wrote that they get calls all the time for help with a firm's "revolutionary" product. About 75% fail.

Go online and research Launch Management. There are many reasons for a failed launch, but a couple of the biggest are: 1.) Failure to have a well planned, well executed launch management process. In technology driven environments, R&D usually drives the launch with marketing and sales specialists becoming involved too late. 2.) The product was not thoroughly tested and was launched with flaws. 3.) The product requires too much consumer education. No dedicated launch teams to aid in this process. 4.) Potential buyers don't understand or can't properly evaluate the product. 5.) The product is not properly marketed. It is not targeted to the right group and/or not enough time and money are invested in advertising of the product. 6.) Poorly timed, or funded launch that that results in market segment losing interest.

Some of these sound familiar? Am I the only one concerned with how well the launch is going? A badly managed launch can cause even highly innovative, disruptive, products to flop.