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NERO Lays Multi-Business Blueprint to Compete in Online Space
Russia-based Neuromama is the parent company of several business units slated to launch in a complementary and synergistic orchestration later this year. These business units span an online search engine to brick-and-mortar retail stores featuring Neuromama’s own branded products.
The company’s near-term plan is to generate revenues through advertising sales for www.Neuromama.com, a search engine utilizing artificial intelligence (neural technology) to deliver highly relevant search results, which will cross-sell with the Neuromama platform. With operational headquarters in Rosarito, Mexico, Neuromama will advertise the search engine and platform through cable and traditional TV networks in Mexico and Latin America.
Revenue from online advertising increased 18% to $20.1 billion in the first half of 2013 compared to the same six months of 2012, according to IAB’s Internet Advertising Revenue Report conducted by PricewaterhouseCoopers. Consumer trends toward smartphones and tablets have driven an impressive acceleration of mobile ad revenue, which soared 145% to $3 billion in the previous year.
Furthermore, Forbes projects that online advertising will outpace TV advertising by 2016 with more than $76 billion in worldwide advertising sales. Though Neuromama will toe-up to big-name competitors such as Google and Bing, the company points to a 2013 study published by the Harvard Journal of Law & Technology which illustrates that while market power is traditionally equated with sales, in the case of search engines a competitive edge has more to do with capacity and quality.
Neuromama’s strategy is to offer a suite of offerings unparalleled in the competitive space by fine-tuning its search engine product to deliver superior search results and integrating this product with the broader NeuroPlatform, which includes e-commerce, entertainment, retail, and wholesale offerings.
For more information, visit www.NeuroMama.com investors page.
