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Re: Texaninvestor post# 31451

Tuesday, 05/13/2014 11:35:02 AM

Tuesday, May 13, 2014 11:35:02 AM

Post# of 45244
Baristas ice cream is not new.

2013 press releases announcing availability:

- 3/25 Gristedes (NY area)
- 4/30 C- Town (200 stores) and Bravo (NY + surrounding states)
- 6/13 Seattle area

While Q1 2014 was the first Q1 that the ice cream has been available, it is the nadir of the ice cream selling season for the announced market areas.

Worth noting that when Q3 2013 earnings were announced, there was no mention of the amount of ice cream sold. Ice cream development did not come cheaply -- $500,000 worth of shares were provided to the NY area distributor, Calip Diaries.