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Tuesday, May 13, 2014 9:17:05 AM
YORBA LINDA, CA--(Marketwired - May 13, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) has expanded the retail markets for its LiveWire Energy™ chews on the East Coast with wholesaler and distributor Happytel, LLC of Bridgeport, CT.
Owned and operated by Rajiv Sethi, Happytel is a multi-line distributor servicing 2,000 locations throughout Connecticut and Boston. Happytel Distributing provides bi-weekly or monthly direct service to tobacco outlets, liquor stores and convenience stores throughout the region.
Happytel Distributing maintains a high degree of control over retail counter space and as a result has significant influence in product placement with the stores they service.
Jeff Dole, industry veteran and newly appointed Business Development Manager, endorses the new distribution relationship. In addition, Dole is targeting other like distributors throughout the country. Dole is also encouraged that internet sales have increased as a result of continued focus on Search Engine Optimization -- the first of a planned program of increased web and social presence in support of retail distribution. Said Dole, "We're excited that LiveWire is continuing to execute its marketing plan by increasing distributor, retailer and direct-to-consumer programs."
Bill Hodson, CEO of LiveWire Ergogenics, added, "The addition of Happytel strengthens our position in the Northeast where we have the highest concentration of retail accounts offering LiveWire Energy chews. We have several strong distributors in the region, and placing LiveWire on every possible retail counter servicing our target market is the goal."
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