My $.02 - Short & Sweet !
It's not about liking/disliking, believing/disbelieving, building 1 house, subdivision,an entire city, etc. It goes way beyond sales - sales is the easy part - it's about profit and sustainability !
This isn't grade-school where everyone gets an "A" for showing up -
Corporate Financials = "Report Card".
Very simple - Very complex, at the same time !
Coach