So true, the hype was a big issue. If Chris knew at the time what was ahead, a better plan would have been to announce phases very early on. But I completely agree that the potential here for the holder is well worth the risk. This may become the go to site for any MJ news. A CEO interview, a celebrity, on location events, any number of possibilities on drawing people to this industry in its infancy. I feel Chris has great ideas, it will all come down to execution.