TheDirectory.com, Inc. (SEEK)

[john44]

Our Strategy



We believe that we are in the early stages of a large and long-term business opportunity presented by the shift of local and national marketing budgets away from traditional media outlets including the Yellow Pages, newspapers and radio to Internet and digital media formats. Our strategy for pursuing this opportunity includes the following key components:



•

Increase growth drivers to TheDirectory.com. We are focused on the expansion of both our consumer outreach, the number of consumers who use our network of directories and city guides, and the monetization of that reach, how much ad revenue we generate from those users. We also aim to increase the number of SMB customers listing on TheDirectory.com network.



•

Optimize monetization of our network. As an ongoing initiative, we continuously look to optimize our ability to monetize the traffic reaching our websites.



•

Consolidate and integrate the highly fragmented local search space. Other than the major search engines like Google, Inc., Yahoo, Inc., and Microsoft Corporation ’ s Bing, the local search space remains highly fragmented with no clear market leader. Over the coming years as our Company and our capabilities grow, we plan to consolidate key websites into selected vertical directories under our brand TheDirectory.com to create, what we believe, will be the leading local search destination in the United States.