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Re: Keith K post# 24771

Monday, 03/13/2006 12:58:27 PM

Monday, March 13, 2006 12:58:27 PM

Post# of 79025
Click Fraud is a big problem - as someone that does Google ad buys -- Google attitude is that you must have absolute verifiable proof of click fraud before they give you any refund or credit.

Also the content network has much more click fraud then the Google search engine ad network and content network is actually a small percentage of their ad inventory.

Click Fraud ultimately is no different than TV or Magazines overstating their potential audience. so I am sure Google will have to give refunds to various big advertisers (like TV networks do when they don't deliver numbers) but most ad buyers kind of already know that 30% of click thrus are bogus.


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