In a nut shell, last spike was a bottom bounce play that was aided by twitter and such. Has run in past, last summer for SDCC.
Free Comic book day is this Saturday May 3rd, and is the kick off for the Giant Size comic line. The line is a free comic book that is funded via advertisements that are sold in the books.
the company intends to generate substantial rev's via advertising while building brand awareness that will lead to toys, video games, movies, tv ect.
this is a unique play and was happy to hear than Benny does not consider himself or Red Giant as a competitor or DC/Marvel but as something that can enhance the comic industry as a hole. It is a grand plan that could change the comic landscape.
