Applied DNA Sciences Inc (APDN)

[yip]

Foreign Brands Battle Counterfeiters in China - WSJ - By Kathy Chu

“It’s a long term battle,” said Bruno Feltracco, a Hong Kong-based managing director for VF Corp.VFC +0.99%, whose brands include The North Face and Vans. “We need to show them we are relentless.”

What brands are most concerned about are not the cheap knockoffs of their product. Instead, the closer in quality – and price – the knockoffs are to the genuine products, the more the counterfeit goods chip away at the company’s sales, say analysts.

To cope, foreign brands are getting more sophisticated in their battle against fakes. Companies are increasingly analyzing which parts of their supply chain are most vulnerable to counterfeiters, and who has access to their product designs, according to Violet Ho, a senior managing director for investigative-services firm Kroll.

http://blogs.wsj.com/corporate-intelligence/2014/04/29/foreign-brands-battle-counterfeiters-in-china/