OptimizeRx Corporation (OPRX)

[vlscout]

Frank, thank you for mentioning the share sale, did not see that yet.

Anyone have a good ( and free) way to get automatically updated on insider trades? I use Yahoo, but they only include the 8ks and 10k and q in their newsfeed.

Regarding the sale itself, it was not an option exercise. Code "s" stands for sale, so he sold both shares and option. Unless its an erroneous filing.

Now, regarding the significance of the sale, tea leaf reading like this is always difficult. Could be neutral ( he just needed cash), negative ( sale before poor results) or even positive (most companies have a blackout period for insider transaction between the end of the quarter and before the result announcement, as an insider sale during that period would be easy fodder for a lawyer claiming that material bad news should not have been withheld. so you "could" argue that he wouldn't sell now in case the quarter is bad, as otherwise he'd be in legal trouble.)

Some more tea leaf reading: When having found a company that I think has huge growth potential in their core business, I always tend to second guess my thoughts when I see management thinking about diversification at an early stage.