I think this is the main point here. Most people involved in these OTC stocks are in it for quick flipping. It seems to be a right knit community of investors. Which one should we get into before a small piece if news moves it and we'll get out when it peaks. To me, the difference with $UTRM is it is a real company with a CEO with vision. His company is far from widely known, but I think that would change as SEO improves, with Phase II and a celebrity or two. To me, the audience is very limited right now, and this can easily change as the company moves forward. People sell on the news, but the next piece of news may be much larger for a company still in its infancy.