"Could be first movie that easily gets a date into the boys bedroom (potential)."
while a movie tie-in could help, most gamers recognize that most movie-tied games are little more than a modern version of fuzzy cuddly ewok dolls. matrix is more of a late teen/young adult movie, and these gamers tend to be picky and loyal to their favorites.
but then, who knows ...
enthusiasm re the movie on e.g. http://slashdot.org (geek cabal) seems to be tepid, for what the movie is. (much more so than the original.) perhaps because the movie seems more like "the matrix redone". or maybe the "middle movie in a trilogy" thing, although this didn't hurt two towers much.
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