Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Urls from the past for new BCCI investors:

- Sponsored Prime Equity Research Report, January 11, 2012: http://primeequityresearch.com/wp-content/uploads/Prime-Equity-Research_Baristas-report-2012_01_11-1.pdf

Likely interesting to understand the 'per store' business model, owned and franchised. In addition to approximately 10x unachieved expansion of stores projected for 2012, key to analyst prediction of .44/share pps was increase in per store sales from $12K/mo to $20K/mo starting in 2014, to help cover the fixed costs of franchise fee, real estate, utilities, and equipment. Unfortunately, that hasn't happened -- and may well explain why company has been unable to attract franchisees or external capital to enable more company-owned stores.

- Announcement of reality TV show: Best looked at via YouTube:

Observation is that this announcement was made 2.5 years ago -- and still no show. Has been a lot of discussion about this on the site recently, hopefully it can really happen as I believe that would help the company and its stock, and encourage potential franchisees.