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Saturday, April 26, 2014 12:38:04 AM
But, to set an example. Average store is $400/day, call it $150K/year. So, company would receive 6% of that, 9K/year. If all 11 stores were franchisees, that would be $99K/year.
Company also receives 1% of revenue for marketing. So that would be an additional $9.9K/year -- compare to current $1.7M advertising campaign, paid for with dilutive common and preferred stock.
But, per my last post, that advertising is basically to drive the stock and encourage franchise sales. You wouldn't do national advertising to drive coffee sales in three states who rank 4th, 14th, and 44th in state population. And I don't think you would do it in these venues (Forbes, CNBC, and Bloomberg -- basically for business people, not consumers).
Again sorry if already covered somewhere. Numerical corrections always welcomed.
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