AMD strictly moderated (AMD)

[chipdesigner]

You don't get it-- they'd rather give up some share, especially with AMD near capacity, than ruin pricing for the long term. If they cut prices now, it'll be very difficult to raise them in the future, despite a stronger product, because Intel is such a large % of the market.

They also don't have the second option in the server market for at least the same amount of time.