HANOVER, Germany (Reuters) - Intel Corp. (Nasdaq:INTC - news) will fight off inroads into its market share by rival Advanced Micro Devices (NYSE:AMD - news) with a quality offensive, not by cutting prices, Intel's European sales chief told Reuters on Friday.
"We can cut prices or bring out better products. We prefer the second option," Juergen Thiel told Reuters in an interview at CeBIT, the world's biggest IT and telecoms trade fair.
"Of course, our competition doesn't sleep," he added.
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