Baristas Coffee Company, Inc. (BCCI)

[Rsarno]

I keep asking, how does any exposure in a magazine help us right now?

It might spark interest in new franchise developments, which would take many many months to formalize and finalize .. or maybe product sales. i would not expect to see the fruits of any of that for at least a year.

Other than that, how exactly does any printing help us? Will people see an AD and run to buy stock? And if they are that dopey, would they still hit the BUY button after seeing we have shed 40% over the last few days?

I might be missing something, I really do want to understand why people are hanging onto these publications as some stock price catalyst. Please clarify.