Well here's the thing. Almost all of these stocks move on hype and news, obviously. The difference with UTRM, their "news" can't be overlooked, hidden, or delayed anymore. NO fluff PRs can make everything "all better" until another comes out. They are on display every day, and obviously everyone is disappointed. Nobody can deny that the wanna-be Jane Curtin is terrible, and so is the content.....this writing was on the wall last week.....worse before it gets better, if ever IMO. GREAT idea, embarrassing execution. Someone else will do it better and faster than UTRM.