Saturday, April 19, 2014 6:10:40 PM
When I read that the product was going to be "carried" by Restaurant Depot I was going to buy back in after I sold out my shares for a nice huge profit and looking to get back "if" it dropped back into the 3's however I have yet to do so for one very big reason and that is marketing.
I have yet to see a marketing plan by the company and although the announcements for future sales is ok there is yet to be a marketing plan announced by the company.
Remember setting up distribution is a good thing however distribution only gets you so far. You can give the sales staff of these companies a "spiff" to move product (example a company paid bonus for every case sold) but without marketing the name doesn't get out there. OK they do these special events however who is the lifeblood of selling product? Not the "A" or "B" listers who get their product for free to have a photo taken but us regular folks who would buy the product for our home use or request it when we go to bars and restaurants.
Until I see marketing plan I will stay on the sidelines or until sales and profit numbers are released and these foreign deals are actually bringing in the cash.
In buisness there are delays however in this type of business marketing is the key. Getting the name out with ads, events where real people are using the product and even TV ads. With so many cooking, food and bar reality shows out there on cable channels placing ads on cable would be a start.
My real question and honest question is do they have the capital to run a marketing campaign a real marketing campaign and not one of furnishing some bottles of product to hand out at some event that doesn't get real national attention except for some social media mentions.
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