MDG LIST PROSPECT NEWS
Fire Mountain Beverage Company Completes a $5 Million Marketing and Media
Support Deal With Global Media Fund
CRESTLINE Calif., March 6, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company
(Pink Sheets:FBVG) announces its agreement with Global Media Fund that will
provide FBVG with a comprehensive $5 million nationwide product exposure
campaign. The media campaign will consist of a combination of both radio and
print features. Global in conjunction with FBVG will develop the featured
articles to brand and promote the Company's oxygenated vitamin-flavored water
beverages (Five O2) and its all natural line of beverage products. This content
will be distributed through 10,250 daily and weekly newspapers, attained through
GMF cultivated relationships developed over the past 20 years. The program also
calls for nationally syndicated radio features that will promote the entire Fire
Mountain beverage product lines. The radio features will be read by radio
professionals and sent to over 6,600 radio stations across the U.S. It is
expected that once the media campaign is launched, the print campaign will reach
an audience of 126 million readers monthly, for 12 months, while the radio
campaign will reach 450 million listeners monthly for the twelve months. The
approximate equivalent advertising value for this advertising is in excess of
$6,570,000 in print advertising value.
According to Anthony Miller, CEO, "We are very excited about this relationship.
This deal makes us able to penetrate our markets more successfully, develop
strategic partnerships and increase our sales tremendously to our national
audience. This relationship will prove to be extremely successful for our
Company, business partners, and shareholders, because it will open national
distribution channels for our products; and facilitate the establishment of
partnerships currently not accessible at this time. The media campaign is
expected to launch in March 06. Note: Global has serviced over 3,000 clients
including 33 U.S. government agencies, hundreds of non-profit organizations, the
majority of the Fortune 1,000 companies, as well as, numerous emerging growth
companies just like Fire Mountain Beverage. They are also particularly effective
with companies such as Johnson & Johnson, Pfizer, Disney, AOL, T Rowe Price,
Rembrandt Toothpaste, Fidelity Investments, Colgate-Palmolive, Coca-Cola, Ford
Motor and many more have discovered that their services are the most cost
effective way to increase sales, brand a company and product and to increase
public and investor awareness about the company and its products. Our goal
always is to obtain the most effective broad-range exposure we can to maximize
our opportunities. We are even more excited since this deal was inked utilizing
the Company's 144 stock, thereby, not creating addition immediate dilution into
the market."
CONTACT: Fire Mountain Beverage Company
Anthony K. Miller, CEO
(661) 251-FRBV
info@firemountainbeverage.com
MST/R/G7 MST/R/NME MST/R/US TGT/BGN
