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Re: H.E. Pennypacker post# 5573

Thursday, 04/17/2014 3:03:08 PM

Thursday, April 17, 2014 3:03:08 PM

Post# of 28224
I think Katie Couric's documentary, "Fed Up," has the potential to shake up the food industry, at least to raise some awareness.

http://fedupmovie.com/

Obviously, changes will take years and decades to really make strides, but if a culture of awareness is created in the U.S., consumers and investors alike will be looking towards the future. Despite your personal opinions about Katie Couric, her brand is massive and she's plugged in to a massive publicity grid. Having her brand behind a movement away from sugar and high fructose corn syrup is sure to yield some attention, at the very least.