Been DDing MJ sector stocks lately, and this is what I think of PHOT.
I went through all the websites, growlifeinc, greners, hydro etc. and although greners, wasn't very inspiring, hydro was ok. I surfed as if I were a shopper looking to set up a small grow. I think I could have easily gotten everything I would have chosen anywhere else all at greners. That's a good thing, but, surfing the menus kinda sucked and it seemed laborious and outdated. Their LED's did seen to be pricey. But nice.
They need to consolidate a bit, and maybe build one really nice page and redirect all from the different sites into that one page. Selection was very good and prices were competitive in most of the products I am familiar with anyway. Not sure that the Phototron isn't outdated, maybe they should just axe that or at least modernize it and find a way to get the price down. Don't know, maybe there are enough old schoolers to keep it out of the red. If it is costing money, can it.
None of the brick and mortar stores are near me, so I can't actually visit one to express an opinion. I was shocked that they have them spattered all over the country? Most small businesses grow from a community to an area and eventually spread out to a region like the southwest as an example. It would seem to be a little more efficient, shipping etc to consolidate within a region.
Like I said, they have something to work with. But? Is it worth a $400 million market cap? It has the feel of more of a small to mid size business to me.
I think everyone got caught up in this MJ sector momentum. I have looked at several MJ sector tickers and am yet to find a single one that isn't over diluted, under delivering or way over valued or all of the above. This is actually one of the better ones in my opinion; some are total junk. Hype drove these things too high too fast, and unfortunately, I think last call has been served for the party goers until the next cycle. Maybe, with ambitious management, one of these long shot MJ stocks will make it big someday? I couldn't with optimism and integrity point out a single MJ ticket I would invest in right now. But, I'm still looking.
Anyway,
Just my opinion and best of luck.
Let's keep it civil and understand that this is merely a forum of opinions and the only thing that matters is who is living life to the fullest every day. Peace.
