Total Sports Media Inc. (fka TSMI)

[1234zxcv]

I'm very curious about http://watchthis.com/ potential with patent pending since 21 months ago. I'm not tech guy but I wish someone read the patent description and see what's the potential with http://watchthis.com/

Watchthis.com has developed a patent-pending advanced digital media player technology, DionyVision™ that provides commercial free content with unobtrusive in-show advertising. This technology incorporates enhanced product placement with user driven requests for additional information on those items they deem pertinent to their lifestyle. Watchthis.com has recognized this trend and intends to be the leading developer of content, network and technology in support of this revolution of the entertainment industry.
http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=13559503&OS=13559503&RS=13559503

1. A computerized method for presenting advertisements in association with a media stream, comprising: playing a media stream on a client device received from a stream server over a network, the media stream including an audio component, the media stream including a content segment and an advertisement segment in serial sequence separated by a transition; monitoring the media stream for an indicator for the advertisement segment, the indicator including timing information of the duration of the scheduled advertisement segment; receiving a replacement advertisement having an audio component over the network, prior to the transition; identifying a trigger point indicating the transition from the content segment to the advertisement segment muting the audio-stream component of the media stream, upon initiation of the advertising segment of the media stream; and playing the replacement advertisement on the client device with the replacement advertisement unmuted, the playing step sequenced by the trigger point such that the replacement advertisement is initiated to play unmuted while the audio component of the media stream is played muted, without need of user action.

2. The method as defined in claim 1, wherein the replacement advertisement has a duration less than or equal to the duration of the advertisement segment of the media stream, as identified by the indicator.

3. The method as defined in claim 1, wherein: the receiving step includes receiving a plurality of replacement advertisements prior to the transition, the plurality of replacement advertisement having a cumulative duration less than or equal to the duration of the advertisement segment; and the playing step includes playing the plurality of replacement advertisements during the advertisement segment in sequence.

4. The method as defined in claim 1, wherein the replacement advertisement further includes a video component.

5. The method as defined in claim 1, wherein the identifying step includes a byte counter configured to measure the bitrate and buffer time of the media stream.

6. The method as defined in claim 1, wherein the indicator includes a key-value pair provided in metadata of the media stream, in which the value is indicates the duration of the advertisement segment.

7. The method as defined in claim 6, wherein multiple key-value pairs are placed in the steam in stacked sequence prior to the transition.

8. A computerized method for presenting advertisements in association with a media stream, comprising: monitoring a media stream including an audio component, the media stream having a content segment and an advertisement segment in serial sequence separated by a transition for at least one indicator of the advertisement segment, the indicator including timing information of the duration the advertisement segment, the monitoring step includes monitoring for the indicator; and transmitting instructions to a client device that is accessing the media stream prior to the transition that facilitate the client device to receive the replacement advertisement as separate and distinguishable from the media stream so that the client device can play the replacement advertisement unmuted while the audio component of the media stream is automatically muted without need of user action.

9. The method as defined in claim 9, further comprising: maintaining a real-time listing of system users accessing the media stream.

10. The method as defined in claim 9, wherein the at least one indicator includes a key-value pair provided in metadata of the media stream, in which the value is indicates the duration of the advertisement segment.

11. The method as defined in claim 9, further comprising: transmitting a request to a real-time bidding platform, following identification of the at least one indicator and prior to the transition; and receiving information from the ad-bidding platform sufficient to access the replacement advertisement, for use in the transmission step.

12. The method as defined in claim 12, wherein the request includes information related to a system user receiving the media stream, the information from a group consisting of location, demographics, and language.

13. A system for presenting advertisements in association with a media stream, comprising: a metadata harvester configured to monitor a plurality of media streams, each media stream having a content segment and an advertisement segment in serial sequence separated by a transition for at least one indicator of the advertisement segment, the indicator including timing information of the duration the advertisement segment, the monitoring step includes monitoring for the indicator; and an advertisement module for transmitting instructions to a client device that is accessing the media stream prior to the transition that facilitate the client device to receive the replacement advertisement as separate and distinguishable from the media stream so that the client device can play the replacement advertisement unmuted while the audio component of the media stream is automatically muted without need of user action.

14. The system as defined in claim 14, further comprising: a database management system (DBMS) that maintains a real-time listing of system users accessing the media stream.

15. The system as defined in claim 14, wherein the at least one indicator includes a key-value pair provided in metadata of the media stream, in which the value is indicates the duration of the advertisement segment.

16. The system as defined in claim 14, wherein the advertisement module is configured to transmit a request to an ad-bidding platform, following identification of the at least one indicator and prior to the transition; and to receive the replacement advertisement from the ad-bidding platform, for use in the transmission step.

17. The system as defined in claim 14, wherein the request includes information related to a system user receiving the media stream, the information from a group consisting of location, demographics, and language.

Description