Pacific Sands Prepares Launch of Nontoxic, Earth, Health and Pet-Friendly, EcoOne(TM) Pet Care Line
Wednesday March 8, 9:19 am ET
RACINE, Wis.--(BUSINESS WIRE)--March 8, 2006--Pacific Sands, Inc. (OTCBB:PFSD - News) reported today that the company is in active negotiations with potential marketing / branding partners in the pet care industry.
"The initial plan was to mimic our three year strategy that we are executing to saturate the pool and spa care marketplace," said Michael Michie, Pacific Sands VP of Marketing and Sales. "Create a user demand for the products through consumer-direct marketing, leverage that demand into a dealer network and then leverage the dealer network into wide distribution via major outlets and co-branding deals."
The company has had a great deal of success with their demand side marketing strategy. In just over a year and a half, management has grown the EcoOne pool and spa treatment line from a small, boutique product sold regionally and over the Internet to a widely-recognized and accepted brand with well over 100 dealer outlets, 16 major distribution centers and two leading manufacturers co-branding the product.
Mr. Michie added, "Partnering with a company that already has brand recognition and shelf space at major outlets will dramatically accelerate the sales process."
Management is currently in discussions with a number of companies who already have strong market positions with non-competing pet care products such as kitty litter, pet toys and specialty foods.
Pacific Sands will provide an array of EcoOne-based nontoxic pet care, cleaning and environment products for animals ranging from hamsters to dogs to koi fish. Development of the products is complete.
According to a recent market study, There are 377.8 million pets in the United States vs. 290 million people. 62% of households in the United States own a pet. In 2004, Americans spent $34.5 billion on pet care, grooming and other luxuries.
For product inquiry and private label opportunities contact: Michael Michie - 877-492-8123
Pacific Sands, Inc. is a fully reporting NASDAQ OTCBB company that develops, manufactures and markets environmentally safe, nontoxic cleaning and water treatment solutions.
Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.
Contact:
Pacific Sands, Inc.
JT Ploch (Investor Relations), 608-577-6482
www.pacificsandsinc.com
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