20% to artists. Labels?
I assume they meant 20% to the labels, and a portion of that to the artists. How would La la Media deal direct with the artist?
Interesting idea though. It strikes me as more on the illegal side than the legal, the reality is people will be swapping and copying and then keeping the copy. That is a bit different from fair-use copying where you buy/ keep the original.
But, from a practical side, this could be quiet attractive to consumers (I can get a big catalog of non-compressed music), and giving something to the artists helps legitimize it. And the labels just might want to think, "20% of a large market is better than 0% of a huge market", but that thought process seems to be alien to them.
And it is a bit different from the DVD sharing concept. It's been said before that the vast majority of movies are watched once/twice, music is listened to many times.
This will be interesting to watch.
-KCMW
