For statistics on conversion of Real Smokers to E-cigs...
Presentation at Annual Shareholder's meeting today...of a new tobacco co:
"Ron Tully, VP New Projects and Public Affairs at National Tobacco, presentation was pretty significant. In a nutshell, his points were that big tobacco is doing everything they can to come up with safer smoking alternatives, I believe he called it a race to get the perfect device. The explosion of e-cigs, vapor shops and now heat-not-burn devices shows that people are definitely looking for some sort of alternative. However, he presented that for every 100 smokers who try them, only 2 actually fully convert...."