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Re: Fred Kadiddlehopper post# 2940

Saturday, 04/12/2014 12:43:57 PM

Saturday, April 12, 2014 12:43:57 PM

Post# of 8686
Then its simple; Roche will need to lower its pricing to compete effectively. I am sure their are doctors who will maintain prescribing a branded product is better (for something very serious like Breast cancer). So I dont believe this will have a very dramatic affect ....but it will certainly lower the prospects of revenue expectations going forward.
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