Medient Studios Inc. (fka MDNT)

[Debbie777]

This goes hand and hand with a post I made earlier in the week. Having a good visual effects department on location at the studio is going to be a huge positive. For those of you who missed it, here's the post I made:

To the longs. I just watched a very interesting video on youtube titled "The Future of Visual Effects". It caught my eye, because the CEO of Prime Focus (Namit Malhotra) was on it. It's a short video, but interesting. The video starts out asking a question along the lines of "what's next for visual effects and the business".

The answer by Chris deFaria (produced Gravity)is very interesting and why I think Prime Focus providing not only equipment, but skills and supervision on location (at the studio) is going to be key. I think it will be another big reason Producers/Directors are going to want to come to this studio to make their movies.

I won't try to explain what he said, just watch it.. it's a very short video!

"Let's imagine the film is directed by a Spielberg. He would have to go to Prime Focus or some special effects powerhouse like that and ask for a scene for Richard Gere to change, fly off the stage and save all of Bangkok. Prime will say it will probably take another $50 million and there goes the budget.

"That is the way it is in the industry right now. The reason a VFX (visual effects) firm needs big margins is because they need to have all these people on the bench so when someone needs this talent they have it ready.

"We will have that talent and we know we will have it because they are working for us every day. Therefore, because we are in sourcing the post production and VFX using our own staff and receiving the 30% Georgia State tax credit, we will be able to complete post production at 70% or greater reduced costs than any other studio."