DD: HipCricket News
RADIO & RECORDS AND HIPCRICKET ANNOUNCE PARTNERSHIP
Essex, CT, March 7, 2006: HipCricket and Radio & Records (R&R) announced today an exclusive partnership designed to expedite the delivery of important information to the radio and record community by introducing "R&R Mobile Alerts."
Since 1973, R&R has been the leader in delivering radio news and airplay information to the United States and Canadian broadcasting industry. Key executives rely on breaking news from R&R on a daily basis. By partnering with HipCricket, provider of mobile marketing and text messaging solutions to radio stations and businesses across the country, Radio & Records can now deliver breaking news directly to mobile phone subscribers minutes after the story breaks!
"In this day and age when everyone is multitasking and on the move, we are pleased to offer a simple way to alert our customers when important, relevant news happens," says R&R Publisher/CEO Erica Farber. "While 62% of the U.S. population uses and owns a mobile phone, it's no secret that executives in the radio and record community lead the way in using mobile technology to help them do their jobs. By partnering with HipCricket and using their knowledge of mobile marketing services, we have a new and exciting way to quickly give our readers the information they want, when they want it."
HipCricket Managing Director Ivan Braiker added, "Radio & Records has been an important part of how I stay up on industry news throughout my career and Erica has been an admired friend. I am personally proud to be working with the R&R team in delivering state of the art current information."
To subscribe to R&R mobile alerts, simply send the word "RADIO" to 36617. (Standard text messaging rates apply.)
About Radio & Records
Radio & Records (R&R) is the preeminent information company serving the key decision makers in the radio and record industries. Founded in 1973, R&R offers a broad line of print, Internet, research, convention and seminar products providing radio- and record-industry executives with access to critical research information, including the most comprehensive music-airplay data in the industry.
About HipCricket
HipCricket Inc. (www.hipcricket.com) is the leading mobile marketing firm providing innovative, custom solutions to broadcasters. Today, HipCricket works with clients like Clear Channel Radio, Premiere Radio Networks, Susquehanna Corp and Bonneville International as well as with some 40 major brand marketers. HipCricket combines senior marketing expertise and training with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their audience or consumer on a one-to-one personal level.
For more information, please contact: Ivan Braiker, Managing Director - Ivan@HipCricket.com - 206.679.3025
