Penton Custom Media (f/k/a PTON)

[Golden Cross]

Electronic Design-China Magazine Launched for Mainland China's Electronic Engineers- Advertisers Include Texas Instruments, Philips and Cypress Semiconductor
Tuesday March 7, 5:07 am ET


HONG KONG, March 6 /Xinhua-PRNewswire-FirstCall/ -- Electronic Design-China, a simplified-Chinese language edition of Penton Media's (OTC Bulletin Board: PTON - News) Electronic Design, has launched with more than 30 leading technology companies as advertisers including Texas Instruments, Philips, Cypress Semiconductor, Analog Devices and Freescale.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030303/LNM011LOGO-b )

Electronic Design-China reaches a subscription base of 40,000 practicing engineers in China's fast-growing US$373 billion electronics sector. It is complemented by its companion website, http://www.ed-china.com . Both provide design solutions, application tutorials, technical features and expert opinions.

The monthly magazine is published by eMedia Asia, a joint venture between Global Sources (Nasdaq: GSOL - News) and CMP Media, in strategic alliance with Penton Media.

Mark A. Saunderson, president of Global Sources' Electronics Business Unit, said: ''Innovation fuels China's new breed of engineers. Electronic Design-China guides them during the creative process, offers a different perspective on design and delivers the chip technology that helps transform their ideas into reality.''


Electronic Design-China content includes:

-- Top 10 technologies to watch -- Comprehensive analysis of key
technology developments and innovations that are expected to impact
electronics design
-- Design solutions for consumer electronics -- Analyzes design
challenges including how to increase functionality and manage power
consumption, and proposes solutions
-- Design briefs -- Instructions on designing a power supply that meets
the demands of Internet-based applications
-- Tech View -- Highlights developments in analog/power, digital,
embedded, communications and other design areas

Industry executives participate in Electronic Design-China launch The title was launched at a cocktail reception in Shanghai as part of opening-day activities of Global Sources' International Integrated Circuit-China Conference & Exhibition (IIC-China). More than 250 senior electronics industry executives, including exhibitors from IIC-China, joined the celebration.

Technology specialists based in China's key electronics markets-Shenzhen, Shanghai and Beijing-lead the Electronic Design-China content team. These specialists include Yorbe Zhang and Jake Chen, both with masters' degrees in electronics engineering.

Electronic Design-China and ed-china.com are part of Global Sources' integrated marketing solution that covers the electronics industry from design to export. They complement the content provided by Electronic Engineering Times-China, Electronics Supply & Manufacturing-China and their associated websites and technical events, including IIC-China.

For more about Electronic Design-China, visit http://www.ed-china.com

For more on IIC-China, visit the English language site at http://www.english.china.iicexpo.com or the Chinese site at http://www.china.iicexpo.com

About Global Sources

Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. It provides sourcing information to volume buyers and integrated marketing services to suppliers.

The company helps its community of more than 479,000 active buyers to source more profitably from complex, overseas supply markets. With the goal of providing as many effective ways as possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in 230 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. Suppliers using its four primary channels -- online marketplaces, magazines, trade shows and direct online sales -- are supported by its advertising creative, education programs and online content management applications.

Global Sources delivers information on 1.4 million products and more than 130,000 suppliers annually through 10 leading online marketplaces and monthly magazines, more than 100 sourcing research reports, and 14 China Sourcing Fairs and other trade shows. Buyers send more than 5.8 million inquiries annually to suppliers through Global Sources Online ( www.globalsources.com ) alone. Global Sources Direct is the company's new initiative that helps suppliers sell online.

In mainland China, Global Sources has a 25-year track record and 1,400 team members in 44 locations. Its services are backed by 35 years experience as a trade magazine publisher, 14 years as an organizer of trade shows, and 10 years as an online marketplace operator.

About Electronic Design-China

Electronic Design-China provides the latest technology and application methodologies in simplified Chinese to 40,000 mainland China-based design engineers and engineering managers.

The magazine is available monthly starting in March 2006. It is published by eMedia Asia Ltd. -- a joint venture between Global Sources and CMP Media -- as part of a strategic alliance with Penton Media Inc.


Global Sources Press Contact in Asia:
Camellia So
Tel: [phone]
Email: [e-mail]

Global Sources Investor Contact in Asia:
Eddie Heng
Tel: [phone]
Email: [e-mail]

Global Sources Press Contact in U.S.:
James W.W. Strachan
Tel: [phone]
Email: [e-mail]

Global Sources Investor Contacts in U.S.:
Kirsten Chapman & Moriah Shilton
Lippert/Heilshorn & Associates, Inc.
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Email: [e-mail]