I disagree about ads in comic books though it does vary by publisher. Yes, there is always going to be self advertising by Marvel and DC especially in the current era of comic movies, TV shows, video games and other forms of media.
However, in a given DC/Marvel comic you will see ads for Combos, yes Combos, Comic Cons (WonderCon, C2E2, SDCC), comic websites (midtown comics, mycomicshop.com), clothing and so forth.
I think there is a big market for non-comic company's wanting to advertise to comic fans as it is a hot demographic (male 18-45) that spends money on entertainment.
Not to mention the potential for Marvel/DC advertising their titles or movies/tv in a Red Giant Comic. As Benny said he wants to improve the entire industry and help not hurt the competition. Sure sounds like he wants them as customers to me.
