Found a nice little paragraph about who uses bitcoin...
Right now, the majority of the people who use Bitcoins are those who would be considered “early adopters.” These are the types of folks who work in tech companies, see computers or the web as a hobby, or are very comfortable around computers and the Internet. That being said, the number of Bitcoin users is growing every day, and more and more people who are less tech-savvy are being introduced to this new currency."
MELY incorporating BTC is amazing.